Social media support needs a clear division between creating content, approving it, publishing it and answering people afterwards. Discuss the work you need with Phil Carr in Barnsley, with channels and responsibilities agreed for your business.
Discuss social media requirements
Define the purpose and channels
Start with the audience, the information you need to share and the action a reader should take. This might involve explaining a service, sharing business updates or directing people to a relevant website page. The brief identifies the channel, intended content and who has authority over the business account.
An existing profile review can establish the account situation and current content before tasks are agreed. No platform is automatically included: the proposal records the channels, access and work selected for that project.
Content preparation and approval
Agree who supplies photographs, video, brand files, product information and source material. Record whether writing, editing, design or asset preparation is needed, and which formats the selected channel requires. Permission to use supplied material needs checking before publication, including any restrictions relating to people or third-party assets.
A content plan should name the reviewer, approval route and publication responsibilities. The business checks factual details, availability and any conditions attached to an offer. Changes after approval need a clear route back to the person preparing or publishing the post.
Publishing and community responses
Content creation and scheduling are different from responding to comments, reviews or direct messages. Decide which tasks are included and who handles questions, complaints, sensitive information or requests that need a business decision.
The scope records publication frequency, scheduling arrangements and any review dates. It should also identify who can pause a scheduled post when circumstances change. Paid promotion needs a separate spending and approval instruction; see advertising and PPC management.
How the work is scoped
Where reporting is needed, agree the measures and review arrangements before work starts. Profile activity, website visits and enquiries answer different questions. Reporting should describe what the available data shows without treating every interaction as a business outcome.
Review the profiles
Review the audience, existing profiles, access and available materials.
Agree responsibilities
Agree the channels, content tasks and publishing responsibilities.
Prepare and approve
Prepare content and obtain the named reviewer's approval.
Publish and review
Publish or hand over the agreed material, then review the available information.
