Hands-on technical SEO support that removes blockers and improves site performance. Technical SEO support resolves structural blockers that stop pages from ranking.
Clear priorities and practical delivery
Workstreams are prioritised around crawlability, indexation, site speed, and schema integrity.
Delivery can be standalone or paired with a bespoke SEO audit to accelerate implementation.
What to expect: we agree a triage date and the access needed for your issue before work starts. The first output lists affected URLs or templates, supporting evidence, priority and who will implement each fix.
Crawl diagnostics and redirects
If an important page is missing from search, start with the crawling and indexing checklist. It separates access restrictions, sitemap discovery and canonical signals before you request changes.
Crawl diagnostics, canonicals, redirects, and robots checks that find the structural issues stopping pages from being found and understood correctly. I inspect representative URLs and trace how users and search engines reach important content. Findings include the affected page types and evidence of the problem, helping your developer address the underlying rule or template.
Indexation and log-file insights
Indexation issue resolution and log-file insights that show how search engines are actually crawling the site, not just how it appears in Search Console.
Core Web Vitals and site speed
Core Web Vitals and site-speed recommendations covering international, faceted, or large-site architecture where relevant. I distinguish measurements from real visitors, where available, from controlled test results. Recommendations focus on the causes, such as oversized media, blocking scripts or unstable page elements, with checks to confirm what improved after release.
Schema and structured data validation
Schema and structured data validation, delivered with technical handover notes so developers know exactly what to change and why.
Support can run as a one-off remediation sprint or as ongoing retained hours alongside your existing team, depending on the size and pace of your roadmap.
For a one-off project that combines a starting review with an agreed first round of technical and service-page improvements, see the SEO Foundations Project. This technical support service also handles defined remediation backlogs and continuing specialist support.
How to start: book a consultation with your URL, a description of the issue, when it started and any recent releases. Do not send passwords. We agree read access and implementation permissions after scoping.
Triage and prioritise
A short triage identifies the issues holding the most pages back, so engineering effort is spent where it actually changes rankings rather than on low-impact housekeeping. We consider how many important URLs are affected, whether customers encounter the problem and what the fix depends on. That gives the backlog a practical order instead of treating every warning from a crawler as equally urgent.
Fix documentation
Each task records the observed problem, affected URLs, intended behaviour, relevant code or configuration guidance and a check for the completed change. Where the implementation depends on your platform or developer, that dependency is stated. Example URLs and validation steps give the team a clear way to check the finished work.
Implementation support
Fixes can be implemented directly, or handed to your existing developer or agency with technical guidance provided alongside the release process. I can review proposed changes before release and help resolve questions about redirects, templates or crawl rules. Delivery responsibilities and access are agreed at the start so the work fits the existing development workflow.
Validation and monitoring
Once changes are live, crawl and indexation data is rechecked to confirm the fix worked as intended, with ongoing monitoring where support continues. Checks compare the affected URLs with the intended behaviour and look for unintended effects elsewhere. Search engines may take time to revisit pages, so technical validation and changes in search visibility are reported separately.
When technical SEO matters most
Technical SEO becomes urgent when good pages are not being crawled, indexed, rendered, or understood properly. This can happen after a redesign, a CMS change, a site migration, template changes, plugin conflicts, or years of small fixes building up in the background.
Typical warning signs include excluded pages in Search Console, unexpected canonical choices, ranking drops after URL changes, slow mobile templates, redirect chains, duplicated parameter URLs, missing structured data, and important pages buried too deep in the site architecture.
Migration delivery checklist
For a scoped redesign or platform move, I record the existing indexable URLs and priority pages, map each changed URL to the most relevant new destination, and flag content that must be retained. Before launch, I check the staging site's crawl, canonicals, internal links, templates and analytics setup. At launch, I test redirects, important page responses, robots rules, sitemaps and enquiry paths. During the following 30 days, I review crawl and Search Console signals, fix errors that appear, and record what still needs monitoring. The website redesign SEO migration checklist gives a practical starting point; the agreed project quote names which checks and fixes I will deliver.
How delivery is managed
Work is prioritised around impact and risk. Critical crawl, indexation, and redirect issues are handled first. Performance, schema, and template-level improvements follow once the foundations are stable. Each fix is documented clearly so developers know what to change, why it matters, and how to check the result afterwards.
Frequently asked questions
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