Work directly with a UK SEO consultant with hands-on experience since 2012. I plan and implement technical, content, local and ecommerce SEO around the searches most likely to generate leads and revenue.
SEO strategy and website fixes, delivered directly by me. With agreed access and scope, I implement technical changes, improve commercial pages and check the work on the live website. Where your developer owns a release, I provide a clear brief and review their changes.
I am based in Barnsley and support businesses across the UK. You deal with me directly, whether I am leading the SEO channel or working alongside your marketing, design and development teams.
A clear plan for better visibility and stronger leads
Your website may be attracting visitors who never enquire, missing searches for your most profitable services, or losing ground after a redesign. I review the site, search data and competitors to establish what is happening. You get a prioritised roadmap that explains what needs changing, who will deliver it and how we will judge progress, with implementation support where you need it.
Does this sound like your website?
- You appear for your business name, but not the services or products customers search for.
- Visitors reach the website, but the important pages generate few useful enquiries or sales.
- A redesign or migration has left broken redirects, missing pages or a drop in search traffic.
- Product descriptions repeat supplier copy, while category pages give shoppers little help choosing.
- Filters, tags or duplicate URLs compete with the pages you actually want customers to find.
- You have an audit full of recommendations, but nobody has implemented the priorities.
I investigate the cause before recommending work. The first step is a manageable plan tied to your commercial pages, with clear responsibility for making and checking each change.
What is included in the SEO service
Technical foundations
I check whether search engines can discover, render and index your important pages, then investigate the issues that could be limiting them. This can include duplicate URLs, broken redirects, slow templates and confusing navigation. You get fixes ordered by their likely impact, with clear instructions for your developer or hands-on implementation where access and scope allow.
Keyword & competitor research
I research how customers describe the services or products they need and review the pages already appearing for those searches. Each priority topic is mapped to a suitable page, with gaps and competing pages flagged. The aim is to reach people who could become customers, so relevance, buying intent and your ability to fulfil the work matter alongside search volume.
Content & on-page SEO
I turn vague service descriptions into pages that answer the questions people ask before they buy: what is included, who it suits, how it works and what to do next. The work can include service-page copy, product and category descriptions, content briefs and updates to older articles. Headings, internal links and calls to action help visitors find the detail they need and move towards an enquiry.
Local search visibility
I connect your Google Business Profile, website and business listings so customers can understand what you offer and where you operate. That includes reviewing categories, services, opening hours, contact details and location pages, alongside an appropriate process for requesting honest reviews. For businesses serving several areas, I plan useful coverage around real services and evidence. The Google Business Profile optimisation guide explains the checks you can start with.
Authority & outreach
I look for credible opportunities to get your business and useful content in front of relevant audiences. That might mean recovering an unlinked brand mention, contributing expertise to a publication or creating a resource worth referencing. Prospects are reviewed for relevance and quality, and reporting explains which pages gained links. Coverage depends on publishers making an editorial decision; placements and ranking gains cannot be guaranteed.
Tracking & reporting
I use Google Search Console, GA4 and agreed conversion tracking to connect search visibility with useful actions on your website. Reports explain which landing pages attract visitors, where enquiries come from and what changed during the month. We also review lead quality with you, because a recorded form submission alone does not tell us whether it became a worthwhile customer.
Flexible SEO support
You can bring me in to diagnose a specific problem, deliver an agreed programme of improvements or add capacity to your existing team. We agree the priorities, access and responsibilities before work starts, so you know which tasks I will handle and where your input is needed. The scope can then follow the needs of the business as the website develops.
Choose the SEO consultancy that fits your business
Use the format that matches the work you need now, from a one-off diagnosis to ongoing implementation or extra support for an existing team.
One-off SEO audit & strategy
A bespoke SEO audit suits a business that needs to understand its position before committing to ongoing work. I investigate technical issues, commercial pages and search opportunities, then explain the findings in a prioritised roadmap. Your team can use that plan to organise delivery, or we can scope follow-on implementation together.
Ongoing SEO consultancy
Ongoing consultancy gives you regular time for implementation, monitoring and review. We agree the pages and technical tasks to prioritise, make the changes and use performance data to guide the next round of work. This suits businesses that need consistent delivery and someone to keep SEO moving alongside day-to-day marketing and website changes.
Embedded SEO support
If you already have a marketing team, developer or agency, I can work within that setup. Typical support includes reviewing plans before development, preparing content briefs and checking releases for SEO issues. Clear ownership and practical recommendations help your team act on the advice without adding another layer of account management.
Specialist SEO services
Choose focused support for your main bottleneck, or combine services into one joined-up SEO roadmap.
- Bespoke SEO Website Audits
- Organic SEO Services
- Freelance Link Building Outreach
- Technical SEO Support
- Ecommerce SEO for Shopify & WooCommerce
- AI Search Optimisation, AEO & GEO
SEO shaped around how your website and customers work
A local service business, a national B2B company and an online store need different page structures, priorities and measures of success.
Ecommerce SEO
For an online store, category structure, product information and filter behaviour can all affect which pages appear in search. I review how customers browse and compare your products, then prioritise changes to collections, product templates, internal links and crawl controls. Work on Shopify websites or WooCommerce is shaped around the platform, stock range and sales data, with revenue tracking used where available.
Explore ecommerce SEO support for an existing store, including technical implementation and product and collection optimisation.
WordPress SEO
WordPress gives you plenty of control, but plugins and themes can also create duplicate pages, slow templates and inconsistent metadata. I review the setup alongside your content, then improve the parts that affect search visibility and usability. Support for WordPress websites can include internal linking, structured data, archive settings and a clearer approach to publishing new pages.
B2B & service business SEO
People buying specialist services often need several visits before they are ready to talk. I build content around the problems you solve, the clients you suit and the evidence a buyer needs to shortlist you. Service pages, relevant case studies and supporting guides work together to improve enquiry quality. The SEO for trades hub shows how this changes for different service businesses.
The Sentinel Door Systems project shows product, maintenance and urgent repair pages separated around different customer needs. The case records the work delivered, without claiming an unmeasured ranking or enquiry increase.
Local & multi-location SEO
A business with several branches needs clear information about each real location, including the services available and how to contact the right team. I review the relationship between branch pages, core services and Google Business Profiles, then resolve confusing or overlapping content. For service-area businesses, coverage should reflect where you actually work. See the Barnsley SEO service for local planning guidance.
National SEO
Reaching customers across the UK usually means competing with a broader set of established websites. I assess the strength of your main commercial pages, the questions your content leaves unanswered and the authority needed in your market. The resulting organic SEO plan sets achievable priorities around your resources, so investment goes into topics that support the business.
SEO migrations & redesigns
Changing a domain, platform or site structure can remove valuable pages and break links if SEO is left until launch. I record the existing position, map old URLs to suitable destinations and review the new site before it goes live. Technical SEO support also covers launch checks and post-launch monitoring so problems can be identified and investigated promptly.
SEO for Google, AI Overviews and answer engines
Customers now discover businesses through traditional search results, maps, Google AI Overviews and AI Mode, ChatGPT, Bing Copilot and Perplexity. The goal is to make your business easy to understand, trust and cite across those journeys.
AI search optimisation, AEO and GEO are built into the wider SEO strategy rather than treated as a separate shortcut. That means strengthening the same technical, content and authority signals that support lasting organic growth.
Explore AI search optimisation support or read the AEO, GEO and emerging SEO specialities guide.
Local SEO support across Yorkshire
Each location hub explains the local search landscape, the commercial pages that should be prioritised, and the supporting options available for that area. Start with the hub closest to your business or service market:
The location pages are not a substitute for strong core service pages. They provide regional context and link into focused guidance on pricing, delivery models, trades, professional services and AI-assisted search where those questions need more detail.
Scope, commitment and access
Before work starts, your written proposal confirms the deliverables, fees, timeline, any minimum commitment and the notice needed to end ongoing support. These are agreed for your project; an audit and a monthly programme do not have identical scopes. Work completed up to termination remains payable under the agreed contract.
We agree access to your existing website, Search Console and analytics accounts before making changes. Grant the permissions needed for the work rather than sending passwords through an enquiry form. Any paid apps or other third-party services are agreed separately within the project scope.
Under my terms and conditions, full payment gives you a licence to use the deliverables produced for your business. The proposal confirms any additional handover or licensing arrangements before you commit.
Choose the right starting point
- Choose a bespoke SEO website audit when you need evidence, priorities and an implementation roadmap before committing to ongoing work.
- Choose technical SEO support when crawl, indexing, performance, redirects or a migration are the immediate concern.
- Choose organic SEO services when the foundations are in place and the main need is sustained improvement to commercial pages, content and authority.
- Use the SEO for trades hub or the sector pages below when service-specific search intent and lead quality are the main challenge.
Build your Barnsley strategy with focused local pages
Use these pages to compare delivery models, set realistic budgets and choose the right route for your Barnsley growth plan.
- SEO Barnsley overview
- Barnsley SEO pricing
- Consultant vs agency comparison
- SEO for trades in Barnsley
- SEO for professional services in Barnsley
- AI search and GEO for Barnsley
Focused pages for high-intent industries
These sector pages are built around the search behaviour, proof signals and enquiry patterns that matter in each market.
- SEO for builders
- SEO for electricians
- SEO for plumbers
- SEO for contractors
- SEO for accountants
- SEO for hairdressers
- SEO for law firms
- SEO for solicitors
- SEO for private dental practices
A four-step process for steady improvement
The process is straightforward: diagnose properly, fix priorities first, then keep improving what drives qualified enquiries.
Discovery & audit
We start with your goals, the work you want more of and the website issues you already know about. I review search performance, technical health and competing pages, then establish a baseline. This gives the recommendations a business context and helps distinguish urgent problems from longer-term opportunities. You provide the site URL, priority services and locations, your view of a qualified enquiry, and read access to Search Console or analytics if available. Access is not required for the first conversation; missing data is noted in the plan.
Roadmap & priorities
I turn the findings into a manageable sequence of tasks, with the reason for each recommendation and the input needed to deliver it. We agree what happens first, who owns the work and where dependencies could affect timing. You can see how the plan fits your budget and available capacity. The first-month plan names the pages or issues to tackle, the evidence behind each priority, the person responsible and the point when we will check the result. Work that needs your content approval or a developer release is scheduled around that dependency.
Implementation
I work through the agreed priorities, which might involve technical fixes, stronger service pages or improvements to local business information. Where another team owns the website, I provide practical briefs and review their changes. Completed work is checked so the intended improvement reaches the live site.
Measure & refine
We compare performance with the starting position and look at which pages are bringing in relevant visits and enquiries. I explain meaningful changes, the limits of the data and what still needs time. The next set of priorities follows that evidence and any changes in your business. For ongoing work, we agree a delivery cadence and review completed changes each month. The report records shipped URLs, search and enquiry signals, tracking gaps, your feedback on lead quality and the next decisions. If evidence changes the diagnosis, we change course rather than continue a task solely because it was in the original plan.
SEO that supports your lead pipeline
A useful SEO programme makes it easier for the right people to find your business and understand why they should contact you. We agree what a valuable enquiry looks like, then review visibility and website behaviour alongside your feedback on the leads. That helps us make better decisions about which services, pages and locations deserve further investment.
Higher intent traffic
I focus on searches that match the services you want to sell and the customers you can help. Clearer page targeting can reduce wasted visits and give prospective customers better answers before they enquire. We review landing-page performance and lead quality together to judge whether the audience is becoming more relevant.
Wider organic reach
Expansion starts with the services and locations you can support profitably. I identify gaps in your coverage and assess whether existing pages can be improved or new content is justified. The approach gives each page a useful role and helps avoid publishing near-identical pages for every possible keyword.
Clear reporting
You receive an explanation of completed work, the changes visible in search data and the next recommended actions. Reports keep rankings in context with traffic, enquiries and commercial feedback. If a result is uncertain or tracking is incomplete, I say so and explain what we can check next.
Based in Barnsley, supporting businesses across the UK
Most SEO consultancy can be delivered remotely across the UK, with direct calls and shared priorities throughout. For businesses closer to home, I also provide local SEO support across Barnsley, Sheffield, Doncaster, Leeds and the wider Yorkshire region. View the full local coverage on the areas page.
Frequently asked questions
Ready for a clear SEO plan?
If you want direct support from an experienced freelance SEO consultant, book a consultation and I can map out the right starting point. If you're planning a full site refresh, explore the web design service as well.
