Work directly with a UK SEO consultant with hands-on experience since 2012. I plan and implement technical, content, local and ecommerce SEO around the searches most likely to generate leads and revenue.
I am based in Barnsley and support businesses across the UK. You deal with me directly, whether I am leading the SEO channel or working alongside your marketing, design and development teams.
A clear plan for better visibility and stronger leads
The first job is to find what is holding the site back and where the strongest commercial opportunities sit. From there, you get a practical roadmap and support putting it into action.
What is included in the SEO service
Technical foundations
Resolve crawl, indexing, speed, structured data and site architecture issues that limit visibility.
Keyword & competitor research
Map search demand, intent and competitor gaps to the pages with the best commercial potential.
Content & on-page SEO
Improve service, category and supporting content so each page has a clear purpose and stronger conversion path. This can include SEO copywriting, content marketing plans, landing pages, product and category copy, content briefs, and updates to older articles.
Local search visibility
Strengthen Google Business Profile, map pack signals, location pages, business citations, NAP consistency, reviews and local relevance for one or many areas. Use the Google Business Profile optimisation guide to review categories, services, photos, reviews, posts and performance tracking in a practical order.
Authority & outreach
Build relevant authority through useful assets, credible outreach, digital PR, unlinked brand mention opportunities and quality-first link acquisition.
Tracking & reporting
Use GA4, Search Console and conversion tracking to show what changed and what should happen next. Where traffic volumes make it useful, conversion and A/B testing can help refine landing pages and calls to action.
Flexible SEO support
You do not have to commit to a fixed agency package. The work can be scoped around the decision, delivery or extra capacity you need.
Choose the SEO consultancy that fits your business
Use the format that matches the work you need now, from a one-off diagnosis to ongoing implementation or extra support for an existing team.
One-off SEO audit & strategy
Get a bespoke SEO audit, keyword research and a prioritised roadmap your team can follow.
Ongoing SEO consultancy
Use a monthly SEO retainer for implementation, monitoring and steady improvements across technical SEO, content and authority.
Embedded SEO support
Add experienced SEO input to your in-house or agency team. I can set priorities, prepare briefs, support developers and quality-check delivery.
Specialist SEO services
Choose focused support for your main bottleneck, or combine services into one joined-up SEO roadmap.
- Bespoke SEO Website Audits
- Organic SEO Services
- Freelance Link Building Outreach
- Technical SEO Support
SEO shaped around how your website and customers work
A local service business, a national B2B company and an online store need different page structures, priorities and measures of success.
Ecommerce SEO
Improve category and product visibility, faceted navigation, structured data, internal linking and revenue tracking for WooCommerce and Shopify websites.
WordPress SEO
Strengthen templates, performance, schema, content structure and internal linking on existing or newly built WordPress websites.
B2B & service business SEO
Build useful commercial pages for longer buying journeys, specialist services and qualified lead generation. Explore the SEO for trades hub.
Local & multi-location SEO
Connect service pages, location content and Google Business Profiles without creating thin or competing pages. See the Barnsley SEO service as an example.
National SEO
Compete beyond one location with stronger commercial pages, topic coverage and authority. Find out more about organic SEO services.
SEO migrations & redesigns
Protect rankings during a new domain, CMS change or redesign with benchmarking, redirect mapping, staging reviews and launch checks through technical SEO support.
SEO for Google, AI Overviews and answer engines
Customers now discover businesses through traditional search results, maps, Google AI Overviews and AI Mode, ChatGPT, Bing Copilot and Perplexity. The goal is to make your business easy to understand, trust and cite across those journeys.
AI search optimisation, AEO and GEO are built into the wider SEO strategy rather than treated as a separate shortcut. That means strengthening the same technical, content and authority signals that support lasting organic growth.
Read more about AEO, GEO and emerging SEO specialities.
Local SEO support across Yorkshire
Each location hub explains the local search landscape, the commercial pages that should be prioritised, and the supporting options available for that area. Start with the hub closest to your business or service market:
The location pages are not a substitute for strong core service pages. They provide regional context and link into focused guidance on pricing, delivery models, trades, professional services and AI-assisted search where those questions need more detail.
Choose the right starting point
- Choose a bespoke SEO website audit when you need evidence, priorities and an implementation roadmap before committing to ongoing work.
- Choose technical SEO support when crawl, indexing, performance, redirects or a migration are the immediate concern.
- Choose organic SEO services when the foundations are in place and the main need is sustained improvement to commercial pages, content and authority.
- Use the SEO for trades hub or the sector pages below when service-specific search intent and lead quality are the main challenge.
Focused pages for high-intent industries
These sector pages are built around the search behaviour, proof signals and enquiry patterns that matter in each market.
- SEO for builders
- SEO for electricians
- SEO for plumbers
- SEO for contractors
- SEO for accountants
- SEO for hairdressers
- SEO for law firms
- SEO for solicitors
- SEO for private dental practices
A four-step process for steady improvement
The process is straightforward: diagnose properly, fix priorities first, then keep improving what drives qualified enquiries.
Discovery & audit
Review technical health, content gaps and where competitors are winning.
Roadmap & priorities
Set quick wins, medium-term priorities and clear delivery timelines.
Implementation
Implement fixes, upgrade core pages and strengthen local relevance.
Measure & refine
Track rankings, traffic quality and enquiry performance, then refine monthly.
SEO that supports your lead pipeline
What I tend to see is clearer intent-led traffic, better local visibility and stronger attribution for the enquiries that matter commercially.
Higher intent traffic
Attract visitors who are already searching for your services.
Wider organic reach
Improve visibility in local areas or across national markets, depending on your goals.
Clear reporting
Know what has changed, why it matters and what to do next.
Based in Barnsley, supporting businesses across the UK
Most SEO consultancy can be delivered remotely across the UK, with direct calls and shared priorities throughout. For businesses closer to home, I also provide local SEO support across Barnsley, Sheffield, Doncaster, Leeds and the wider Yorkshire region. View the full local coverage on the areas page.
Frequently asked questions
Ready for a clear SEO plan?
If you want direct support from an experienced freelance SEO consultant, book a consultation and I can map out the right starting point. If you're planning a full site refresh, explore the web design service as well.
