About me

I'm a Barnsley-based SEO consultant and web strategist with over a decade of experience helping businesses across Yorkshire and the UK improve their search visibility and grow organically. My background combines technical SEO expertise with practical business understanding, having worked with everything from local Barnsley businesses to enterprise-level clients.

I focus on strategy-led SEO that goes beyond quick fixes. Rather than chasing rankings alone, I work on building sustainable growth through better content, stronger technical foundations, and clearer user journeys. My approach combines SEO expertise with web design and conversion principles to create websites that don't just rank well—they actually help businesses grow.

Yes. While Barnsley and Yorkshire are my core focus, I support businesses across the UK. Many clients want local SEO support in their area while also building broader search visibility. The same principles apply whether you're targeting Barnsley SEO, Sheffield SEO, or national searches—the key is understanding your market and creating content that genuinely helps your audience.

I hold Google Analytics and Google Ads certifications, along with extensive practical experience in SEO, web design, and digital strategy. More importantly, I stay current with industry developments through ongoing learning and testing. What matters most isn't certifications—it's the ability to deliver real business results through practical, evidence-based strategies.

Success is measured by business outcomes, not just rankings. I track organic traffic growth, lead quality improvements, conversion rate changes, and how SEO contributes to your wider goals. For Barnsley businesses, this might mean more local enquiries; for larger companies, it could be broader brand visibility. The focus is always on what matters to your business.

I work with businesses of all sizes, from local Barnsley tradespeople and service providers to larger Yorkshire companies and UK-wide brands. What matters is whether your business can benefit from better search visibility and improved website performance. I've helped everything from plumbers and accountants to manufacturing companies and professional services.

Both. Some businesses need a one-off SEO audit or website project, while others benefit from ongoing monthly support. SEO works best as a continuous process—audits and fixes provide quick wins, but sustained growth usually comes from regular optimisation, content updates, and performance monitoring. I can support either approach depending on your needs.