If search traffic has stalled, enquiries have fallen or a redesign is coming, you need to know which problems deserve attention first. A bespoke SEO audit checks how people and search engines find, understand and use your important pages, then turns the evidence into a practical order of work.
You receive an explanation of the findings, affected URLs and implementation notes your team can use. The scope reflects your business goals, site size and available data. An audit diagnoses and prioritises the work; implementation is agreed separately, and rankings cannot be guaranteed.
Clear priorities and practical delivery
You get a plain-English summary, evidence for each issue, and a phased implementation roadmap.
This service works well before a wider organic SEO campaign or as a reset for underperforming sites.
What to expect: a draft audit within 10–15 working days, followed by a walkthrough call to confirm priorities before implementation begins.
Technical crawl and indexation review
A full technical crawl and indexation review that surfaces the structural issues stopping pages from being found, rendered, and understood correctly.
On-page, content, and internal linking checks
On-page, content, and internal linking checks that show where pages are underserving search intent or missing supporting internal links.
Core Web Vitals and UX findings
Core Web Vitals and template-level UX findings, delivered with evidence so both marketing and development teams understand the impact. I review representative templates and available field data, then explain which problems affect loading, responsiveness or layout stability. Recommendations distinguish page-specific changes from fixes that could improve many URLs at once.
Competitor gap analysis
Competitor gap analysis and opportunity mapping, packaged into a priority matrix of quick wins and medium-term tasks with delivery notes for developers and content teams.
What you receive
The agreed deliverables include a plain-English summary, an evidence sheet naming each affected URL, and a prioritised implementation list. Each finding explains what was checked, what needs changing and how to verify the result. Where the brief includes a migration or content review, the supporting files can include redirect mapping and a page-by-page content plan. Access-dependent checks, such as Search Console coverage or measured performance data, are identified in the scope rather than assumed to be available.
From the first conversation to the walkthrough
At the start, you share the site URL, priority services and locations, known changes or problems, and any available read-only search data. We agree the scope and delivery date before the review. The walkthrough explains why the top issues come first, who can implement them and which checks will confirm the changes. If findings change the original diagnosis, the next work list is updated rather than treated as fixed.
A real finding and its verification
For a genuine example, a September 2026 review of this website found that the shared business information still referenced a template logo. The audit recorded the affected page URLs, compared the template asset with the correct business logo, and specified the shared setting to change. The verification step was to recheck the published page source across the site. This first-party example shows the evidence, action and follow-up a finding needs without exposing a client report or claiming a ranking gain.
Choose a snapshot or a scoped audit
How to start: share your site URL and main goals and you'll receive a fixed-price proposal within two working days.
If you only need a starting direction, the free opportunity snapshot is a short public-information review with one or two likely priorities after a consultation. This quoted audit goes further: its scope can include a crawl, page-level evidence, available Search Console data and a prioritised roadmap. See an illustrative 90-day action plan for how agreed work can be sequenced after diagnosis.
How the audit is prioritised
The crawl data is only the starting point. Findings are checked against the pages that generate, or should generate, enquiries so a low-impact technical warning does not outrank a problem affecting a core service page.
Recommendations are grouped into four practical levels. Each item includes the reason it matters, the evidence behind it, the recommended action, and the team or skill set normally needed to deliver it.
Critical blockers
Indexing, redirect, rendering, migration, or accessibility problems that can prevent important pages from working properly. For example, an accidental noindex directive or a failed redirect can remove a valuable page from search. The audit records affected URLs and the checks needed to confirm a fix, so urgent issues can be addressed first.
Commercial page issues
Weak intent matching, duplicated targeting, unclear internal links, or conversion barriers on pages closest to revenue. I assess whether a visitor can understand the service, find credible evidence and take the next step. Recommendations explain where to improve a page, combine overlapping content or strengthen the route to an enquiry.
Growth opportunities
Missing service coverage, useful supporting content, and authority gaps that can expand qualified search demand. These are assessed against your actual services and capacity to deliver. A gap in a competitor report is only useful if your business can answer the search well and the resulting visitors could become customers.
Maintenance items
Lower-risk housekeeping that should be scheduled without distracting from higher-impact work. Examples include minor metadata inconsistencies or broken links on low-priority pages. They remain visible in the roadmap, with a practical order for dealing with them after the issues affecting important customer journeys.
Audit scope for redesigns and migrations
An audit before a website redesign has a different job from a general health check. It establishes which URLs, content, internal links, metadata, structured data, and conversion journeys need to survive the move.
For a migration, the output can also include a redirect map, pre-launch checks, and a post-launch validation list. That reduces the risk of replacing a visually dated website with a better-looking build that has lost useful search visibility or broken the routes customers already use.
What I need from you
Access is agreed during scoping and kept proportionate to the audit. A useful starting set normally includes the website URL, the services or products that matter commercially, priority locations, known competitors, and any recent redesign or traffic history. Search Console and analytics access can make diagnosis more reliable, but the required level depends on the brief.
If you already have a developer, content team, or agency, their technical constraints and release process can be reflected in the recommendations so the roadmap is realistic to implement.
Who this audit is for
A bespoke audit is best suited to businesses that know something is holding the site back but need evidence before investing in wider SEO work. It is also useful before a redesign, migration, content expansion, or agency handover because it gives everyone a shared view of what needs protecting and what needs improving.
Common reasons to book an audit include sudden traffic drops, flat enquiry levels, poor local visibility, underperforming service pages, messy redirects, duplicated content, and uncertainty around whether technical issues are affecting rankings.
Frequently asked questions
What happens after the audit
The audit is not intended to sit in a folder. After the walkthrough, recommendations are grouped into quick wins, development tasks, content improvements, and longer-term growth opportunities. If you already have a developer or marketing team, I can supply implementation notes. If you need support, the audit can lead into a scoped SEO Foundations Project, technical SEO support or an organic SEO campaign.
Need help choosing the right SEO service?
If you are unsure where to start, you can compare all options on the SEO services page or book a call to map priorities.
