A focused audit that shows what is holding your visibility back and what to fix first.
Clear priorities and practical delivery
Audit outputs are prioritised so you can act quickly. You get a plain-English summary, evidence for each issue, and a phased implementation roadmap.
This service works well before a wider organic SEO campaign or as a reset for underperforming sites.
What to expect: a draft audit within 10–15 working days, followed by a walkthrough call to confirm priorities before implementation begins.
Technical crawl and indexation review
A full technical crawl and indexation review that surfaces the structural issues stopping pages from being found, rendered, and understood correctly.
On-page, content, and internal linking checks
On-page, content, and internal linking checks that show where pages are underserving search intent or missing supporting internal links.
Core Web Vitals and UX findings
Core Web Vitals and template-level UX findings, delivered with evidence so both marketing and development teams understand the impact.
Competitor gap analysis
Competitor gap analysis and opportunity mapping, packaged into a priority matrix of quick wins and medium-term tasks with delivery notes for developers and content teams.
Audits typically range from 40 to 80 pages of analysis depending on site size, with supporting spreadsheets for crawl data, redirect mapping, and content gaps.
How to start: share your site URL and main goals and you'll receive a fixed-price proposal within two working days.
How the audit is prioritised
The crawl data is only the starting point. Findings are checked against the pages that generate, or should generate, enquiries so a low-impact technical warning does not outrank a problem affecting a core service page.
Recommendations are grouped into four practical levels. Each item includes the reason it matters, the evidence behind it, the recommended action, and the team or skill set normally needed to deliver it.
Critical blockers
Indexing, redirect, rendering, migration, or accessibility problems that can prevent important pages from working properly.
Commercial page issues
Weak intent matching, duplicated targeting, unclear internal links, or conversion barriers on pages closest to revenue.
Growth opportunities
Missing service coverage, useful supporting content, and authority gaps that can expand qualified search demand.
Maintenance items
Lower-risk housekeeping that should be scheduled without distracting from higher-impact work.
Audit scope for redesigns and migrations
An audit before a website redesign has a different job from a general health check. It establishes which URLs, content, internal links, metadata, structured data, and conversion journeys need to survive the move.
For a migration, the output can also include a redirect map, pre-launch checks, and a post-launch validation list. That reduces the risk of replacing a visually dated website with a better-looking build that has lost useful search visibility or broken the routes customers already use.
What I need from you
Access is agreed during scoping and kept proportionate to the audit. A useful starting set normally includes the website URL, the services or products that matter commercially, priority locations, known competitors, and any recent redesign or traffic history. Search Console and analytics access can make diagnosis more reliable, but the required level depends on the brief.
If you already have a developer, content team, or agency, their technical constraints and release process can be reflected in the recommendations so the roadmap is realistic to implement.
Who this audit is for
A bespoke audit is best suited to businesses that know something is holding the site back but need evidence before investing in wider SEO work. It is also useful before a redesign, migration, content expansion, or agency handover because it gives everyone a shared view of what needs protecting and what needs improving.
Common reasons to book an audit include sudden traffic drops, flat enquiry levels, poor local visibility, underperforming service pages, messy redirects, duplicated content, and uncertainty around whether technical issues are affecting rankings.
Frequently asked questions
What happens after the audit
The audit is not intended to sit in a folder. After the walkthrough, recommendations are grouped into quick wins, development tasks, content improvements, and longer-term growth opportunities. If you already have a developer or marketing team, I can supply implementation notes. If you need support, the audit can lead into technical SEO support or an organic SEO campaign.
Need help choosing the right SEO service?
If you are unsure where to start, you can compare all options on the SEO services page or book a call to map priorities.
