I help online shops reach customers searching for their products, with hands-on SEO implementation as well as a clear plan. I improve the technical foundations, collection pages and product content that support organic sales, working directly with you or alongside your developer.
Does this sound like your store?
- You appear for your brand name, but miss searches for the products you sell.
- Collection pages offer little help to shoppers and struggle to attract relevant visits.
- Product descriptions repeat supplier copy used by other shops.
- Filters and product variants generate URLs with confusing indexing or canonical behaviour.
- You have an audit, but the recommended changes never reach the live store.
I establish which problems affect your important pages and what can realistically be changed. Your product range, stock availability and commercial priorities shape the work.
What I improve
The work connects your store's technical setup with the pages shoppers use to find, compare and buy products. Priorities follow the issues found in your store and the changes agreed in the proposal.
Crawling, indexing and technical foundations
I review how search engines discover your store, including collection structure, internal links, redirects, sitemaps and canonical tags. Filters, variants and duplicate URLs need decisions based on their purpose and the platform's controls. I identify which pages should support search visibility and investigate anything preventing them from being indexed. Technical SEO support can also address a focused backlog or migration.
Commercial keyword mapping
I research the language customers use when browsing, comparing and choosing products. Relevant searches are mapped to collections, products or supporting guides, with overlapping pages and missing categories flagged. Priorities reflect buying intent, your range and business goals, rather than search volume alone.
Collections, products and internal links
I improve titles, headings and copy so collection pages explain the range and help shoppers choose. Product content answers practical questions about features, suitability and differences, using accurate information you supply. Internal links connect useful guides, collections and products so visitors can find relevant options. Changes support shopping decisions without filling pages with repetitive keywords.
Conversion and revenue reporting
I review Search Console and available analytics alongside agreed ecommerce tracking. Reporting covers completed work, organic landing pages, relevant visits, recorded purchases and revenue where the data supports it. Tracking gaps, consent settings and attribution limits are explained, so a movement in rankings is not presented as proof of additional sales.
Implementation you can act on
With agreed access and scope, I handle suitable SEO changes directly, including page content, metadata, internal links and supported crawl or template settings. I check released changes against the intended behaviour.
Checkout changes, payment integrations and broader development need separate scoping. Some settings are restricted by the platform, theme or apps. Where another developer owns a change, I provide the requirements and validation checks, then review the result within the agreed scope. Delivery responsibilities are clear before work starts.
Support for your platform
For Shopify websites, I work with the store's collection structure, product templates and available platform controls. For WooCommerce on WordPress, I review the relationship between products, categories, themes and plugins. Existing stores are welcome; a rebuild is only considered if the evidence justifies it.
A straightforward delivery process
The work runs in four agreed stages, from understanding the store to checking released changes.
- Review: Discuss your range, goals and current issues, then establish the available search and sales baseline.
- Agree: Set priorities, deliverables, access, responsibilities and a realistic release plan in writing.
- Implement: Deliver the agreed changes directly or coordinate scoped work with your developer.
- Check: Validate releases, review performance and use the evidence to choose the next priorities.
Clear terms before you commit
Fees, scope, timelines, commitment and notice arrangements are confirmed in your written proposal or contract. Completed work remains payable if the engagement ends. Third-party subscriptions are separate unless included in the agreed scope. Read the terms and conditions.
Can you work on my existing store?
Yes. I review the current setup and prioritise improvements within it, including any constraints that affect delivery.
Will you implement the recommendations?
Yes, where access and scope allow. Developer-owned changes have clear briefs and agreed responsibilities rather than an assumption that I control every part of the store.
How soon will SEO improve sales?
Timing depends on the starting position, competition, implementation and search engines revisiting pages. I cannot guarantee rankings, revenue or a fixed results date.
Is there a minimum commitment?
The proposal confirms the engagement format and any minimum commitment before work starts. Written notice follows the arrangements in your agreed contract.
What happens to accounts and deliverables?
You grant agreed access to your existing accounts; do not send passwords in an enquiry. Full payment gives you a licence to use the deliverables for your business under the published terms.
Plan your store's next SEO improvements
Explore my wider SEO services or book a call about your store.
