A logo project starts with your business, audience and the places the identity needs to appear. Discuss a new logo or changes to an existing identity with Phil Carr in Barnsley. The brief records the design requirements, review process and handover files agreed for your project.
Build the business brief
Explain what the business does, who it serves and why a new or revised logo is needed. Bring the correct business name, any wording that must appear and examples that help explain your preferences. Examples are references for discussion, rather than designs to copy.
Describe the intended uses, such as a website header, social profile or document template. Existing colours, type choices, accessibility requirements and restrictions can affect the brief. If other people must approve the design, identify them before the review process begins.
Agree the design scope
The proposal identifies the design work, concept reviews, revision boundaries and final outputs. A logo project does not automatically include business naming, a full brand identity, website design or ongoing content production. Any additional work needs to be listed so the responsibilities are clear.
For an existing logo, establish which source files are available and whether changes to the supplied artwork are permitted. A reconstruction, a refinement and a new design involve different decisions. These need reviewing before the deliverables can be agreed.
Review and approval
Feedback works best when it explains the problem in relation to the brief: for example, a name becoming difficult to read at a small size. Nominate a person to combine feedback where several stakeholders are involved. The proposal records how further requests or a changed brief will be handled.
Record the brief
Record the business context, audience, intended uses and design requirements.
Agree the design tasks
Agree the design tasks, review stages and people providing feedback.
Review the work
Review the proposed work against the brief and consolidate feedback.
Approve and hand over
Obtain approval of the selected design and prepare the agreed handover files.
Files, permissions and handover
Agree where the logo will be used and which file formats those uses require. Identify whether editable files, vector artwork, image exports, colour references or usage notes are needed. Handover is based on the agreed deliverables, rather than a universal file bundle.
Ownership terms and permitted uses need recording in the agreement. Third-party typefaces or other licensed material may have separate terms; identify any permissions or licences needed for the intended use. Logo design does not establish trademark availability or replace a separate legal assessment.
