Training provider
Project overview
Oracle needed a website for learners, parents, employers and short-course customers.
The rebuild joined course content, learner support, employer services and ecommerce booking within WordPress.
Challenge
A prospective apprentice, parent, employer, and commercial course customer all need different information. The old structure made those routes harder to separate and update.
Approach
- Rebuilt the page hierarchy around real audience groups and course discovery tasks.
- Used WooCommerce for short-course booking and payment flows.
- Reworked headings, page titles and internal links across course and support content.
Delivered and observed
The delivered site separates learner, parent, employer and short-course routes, with online booking for short courses.
The short-course journey includes course information, booking and payment options; learner and employer information has separate routes.
The linked project article documents the build. The case study describes delivered pages and functionality, without traffic, ranking or revenue comparisons.
