Training provider
Project overview
Oracle needed a modern website for several audiences with different questions and next steps.
The rebuild joined course content, learner support, employer services, and ecommerce booking into one manageable structure.
Challenge
A prospective apprentice, parent, employer, and commercial course customer all need different information. The old structure made those routes harder to separate and update.
Approach
- Rebuilt the page hierarchy around real audience groups and course discovery tasks.
- Used WooCommerce for short-course booking and payment flows.
- Reworked headings, page titles and internal links across course and support content.
Delivered and observed
The delivered site separates learner, parent, employer and short-course routes, with online booking for short courses.
Oracle’s Operations Manager reported that the website was generating enquiries and offered Klarna as a payment option. This is client feedback, not a measured increase attributable to SEO.
The linked project article documents the build. The enquiry observation comes from client feedback; no traffic, ranking or revenue uplift is claimed here.
