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TL;DR
Sentinel Door Systems needed a website that made a technically broad product range easier to understand and helped customers reach the right service quickly. The new site gives industrial door products, installation, maintenance and emergency support a clearer structure.
The website also provides dedicated information for the locations Sentinel serves, while keeping enquiries straightforward on desktop and mobile.
Separating products from service needs
Buyers may arrive with a product in mind, such as a fire-rated shutter or high-speed door. Others need a repair, maintenance contract or urgent call-out and may not know which door specification they have. The site now gives those visitors separate routes from the main navigation and homepage.
Product pages cover the door type, common applications and specification points before leading into an enquiry. Service pages explain installation, planned maintenance, repairs and the 24-hour emergency call-out service. Phone and quote actions stay visible, which is useful for customers dealing with a failed or insecure door.
Built around real customer journeys
The work covered navigation, product discovery, responsive performance and a content structure that can grow with the business. News, customer evidence and service content now connect with the relevant commercial pages.
Sentinel manufactures in Barnsley and works across the UK, so the site needed to communicate local expertise without suggesting a limited service area. Location content supports regional searches while the core product and service pages make the nationwide offer clear.
Accreditations, warranties and customer testimonials sit close to the services they support. These details answer the questions facilities and engineering teams raise before requesting a survey or quotation.
The finished website
The homepage leads with the product range, emergency number and quote route. It then adds installation evidence, accreditations and customer comments before explaining the company and its Barnsley manufacturing base. The result gives Sentinel a useful sales reference as well as a search-focused website.
What my client says
Phil has been extremely professional throughout the build of our new website at Sentinel Door Systems Ltd, he came to see us to get a full understanding of our requirements and even took the time to gather information about our industry to fully understand our needs, we're really happy with what he has created for us and can't recommend him enough, we will be using phil in the future for all our online needs.
Jack Richardson, Owner, Sentinel Door Systems Ltd
Explore the result
Visit the Sentinel Door Systems website
View the Sentinel Door Systems project
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