Voice Search and Conversational Queries in 2023
Although voice search did not overtake traditional search in 2023, it continued to grow steadily as smart speakers and voice assistants became more integrated into…
Product Reviews and Algorithm Updates
In an effort to surface the most useful product information, Google rolled out multiple updates targeting review content throughout 2023. Each iteration built on the…
People‑First Content vs Search Engine‑First
In 2023, Google’s helpful content system sent a clear message: content created primarily for search rankings is no longer tolerated. While optimisation techniques remain important,…
Omnichannel and Social Search
The Blurring Lines Between Search and Social
Navigating Google’s 2023 Core and Spam Updates
Throughout 2023, website owners felt the push and pull of search engine updates more keenly than in previous years. Despite having one fewer confirmed update…
Mobile and Core Web Vitals in 2023
Google’s focus on user experience reached new heights in 2023, particularly with the rollout of the Interaction to Next Paint (INP) metric. INP measures how…
Local SEO Enhancements in 2023
Businesses that depend on local customers saw several notable changes in 2023. Google continued refining its local search algorithm to highlight businesses that provide accurate,…
Hidden Gems and Topic Authority
In 2023, Google launched an update informally dubbed the “hidden gems” update. This system aims to bring lesser‑known websites with unique perspectives to the forefront…
Generative AI’s Role in Search in 2023
One of the most fascinating developments of 2023 was Google’s introduction of an experimental feature known as the Search Generative Experience. This feature harnesses generative…