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The Growth of Video Content
During 2021, video consumption surged as remote work and social distancing kept people at home. Platforms like YouTube, TikTok and Instagram became primary sources of entertainment, education and product discovery.
Search engines began incorporating video snippets and key moments into results. This trend encouraged brands to produce more video content—tutorials, product demos, webinars and behind‑the‑scenes glimpses—to engage audiences and improve search visibility.
Optimising for Visual Search
Visual search technologies allow users to search using images rather than words. Although still in its early stages, this technology gained momentum as retailers integrated visual search into their apps.
To prepare, ensure that your product images are high quality, accurately labelled and accompanied by descriptive alt text. Use structured data such as schema markup for products, recipes and videos to help search engines understand your content.
When creating video content, include captions and transcripts to enhance accessibility and indexability.
The Rise of Key Moments
Google introduced the ability to highlight key moments within a video, allowing users to jump directly to the section that answers their query. To take advantage of this, structure your videos with clear chapters or timestamps and provide a text outline in the description.
This helps search engines identify relevant segments, improving the likelihood of your video appearing in results.
SEO Takeaways and Next Steps
Video and visual search present exciting opportunities to reach audiences in new ways. If you’d like assistance planning a video strategy or implementing structured data for visual search, contact info@phil‑carr.co.uk or 01226 697 325.
If you need help with your SEO strategy, get in touch by emailing info@phil-carr.co.uk or calling 01226 697 325.
