User Experience and Core Web Vitals in 2022

Published: June 15, 2022

A New Standard for Performance

In 2022, user experience became a critical ranking factor with the rollout of Google’s page experience update. Core Web Vitals measure crucial aspects of page performance, including Largest Contentful Paint (loading time), Cumulative Layout Shift (visual stability), and First Input Delay (responsiveness).

Sites that offered a smooth, fast and stable experience were rewarded, while those with sluggish or jittery pages lost ground.

Optimising Your Site

Improving Core Web Vitals requires a holistic approach. Optimise images by compressing them and using responsive formats.

Minimise render‑blocking resources by deferring or asynchronously loading scripts. Reduce layout shifts by defining image dimensions and reserving space for dynamic elements.

Use browser caching and content delivery networks to shorten load times. Regularly test your pages using Google’s PageSpeed Insights or the Core Web Vitals report to track improvements.

Beyond the Numbers

While metrics matter, user experience also encompasses intuitive navigation and accessible design. Make sure your site is easy to navigate on both desktop and mobile devices.

Avoid intrusive interstitials and ads that disrupt the flow. Provide clear, legible typography and appropriate contrast.

Ultimately, a positive user experience leads to higher engagement, better conversion rates and improved rankings.

SEO Takeaways and Next Steps

Core Web Vitals and user experience will only grow in importance. If you need assistance measuring and improving your site’s performance, we can provide a comprehensive audit and action plan. Email info@phil‑carr.co.uk or call 01226 697 325 to get started.

If you need help with your SEO strategy, get in touch by emailing info@phil-carr.co.uk or calling 01226 697 325.