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Emerging Technologies Enter the SERP
In 2020, search engines began experimenting with augmented reality (AR) and interactive features. Google introduced 3D models of animals, objects and even skeletons that users could view in their own spaces via mobile devices.
These features made search more engaging and educational. Meanwhile, machine learning continued to power ranking improvements, spelling corrections, and language understanding.
Opportunities for Businesses
Businesses in certain industries—such as retail, education and entertainment—can leverage AR to offer immersive product previews or educational experiences. For example, furniture retailers might allow users to place virtual sofas in their living rooms, while museums could provide interactive exhibits online.
Creating AR experiences may require investment in 3D modelling and app development, but it can set your brand apart and encourage social sharing.
Preparing for the Future
Even if AR isn’t directly applicable to your industry, staying informed about emerging technologies is wise. Consider how you can incorporate interactive or immersive elements into your marketing, whether through 360° videos, interactive infographics, or gamified content.
Keep an eye on how search platforms are integrating new technologies and be ready to adapt when they fit your strategy.
SEO Takeaways and Next Steps
AR and AI are changing how we search, learn and shop. If you’re interested in exploring cutting‑edge technologies to enhance your online presence, contact us at info@phil‑carr.co.uk or 01226 697 325 to discuss the possibilities.
If you need help with your SEO strategy, get in touch by emailing info@phil-carr.co.uk or calling 01226 697 325.
